Dubai United signs cooperation agreement with LaLiga to develop its organization
Dubai United and Spanish league LaLiga announced a cooperation agreement at a press conference held in Dubai yesterday, attended by Khalfan Belhoul, Vice Chairman of the Dubai Sports Council. The agreement aims to support the development of the club’s institutional operations following its promotion to the UAE Pro League.
Dubai United and Spanish league LaLiga announced a cooperation agreement at a press conference held in Dubai yesterday, attended by Khalfan Belhoul, Vice Chairman of the Dubai Sports Council. The agreement aims to support the development of the club’s institutional operations following its promotion to the UAE Pro League.
The programme focuses on marketing, branding, content, matchday fan experience, hospitality and supporter engagement. LaLiga’s Middle East and North Africa office will implement the programme, with support from the league’s team in Madrid.
LaLiga President Javier Tebas, club President Eli Cibano and team coach Andrea Pirlo attended the signing. Tebas said the league would transfer its expertise in club management to Dubai United to help it develop its capabilities, compete and grow independently. Cibano described the cooperation as an important milestone in the club’s long-term vision, saying its ambition was to build a sustainable club with professional standards and contribute to the development of UAE football.