Jude Bellingham makes his Calvin Klein underwear campaign debut

Real Madrid and England player Jude Bellingham stars in his first campaign for American fashion house Calvin Klein, fronting its Icon Cotton Stretch underwear collection.

The campaign was shot in Madrid by British director and photographer Oliver Hadlee Pearch, and is built around confidence and comfort. In one shot, Bellingham appears celebrating with his signature arms-outstretched pose. The collection includes cotton-stretch essentials, as well as the Shine Trunk design with its glossy waistband.

The campaign marks Bellingham’s first advertising collaboration with Calvin Klein and is part of his activities off the pitch. The report notes that Trent Alexander-Arnold, Virgil van Dijk and Son Heung-min have previously appeared in campaigns for the brand.