Chelsea opens pop-up store in Covent Garden until 21 December
Chelsea has opened a pop-up store on Monmouth Street in London’s Covent Garden, targeting shoppers and visitors during the Christmas season. Open daily until 21 December, the store sells club merchandise, including replica kits, Christmas jumpers and gifts.
Chelsea has opened a pop-up store on Monmouth Street in London’s Covent Garden, targeting shoppers and visitors during the Christmas season. The store is open daily until 21 December and sells club merchandise, including replica kits, Christmas jumpers and gifts.
The club’s lifestyle director, Alexandra Corry, said Covent Garden was a suitable location for the seasonal store, which is aimed at Chelsea fans and shoppers. The opening follows the launch of the club’s festive collection, “That’s Proper Chels”, featuring jumpers and sleepwear inspired by designs from older kits.
Some of the sales will go towards tackling loneliness in London through partnerships between the Chelsea Foundation and several charities. Chelsea becomes the third football club to open a retail outlet in central London, after Paris Saint-Germain and Liverpool.